SEO stands for Search Engine Optimization; it explains the overall logic behind the list of website ranking, while we make a search on any search engine.

SEO is one of the digital marketing techniques that help to increase the quality and quantity of the website. Digital Marketing plays a vital role in the increase Online Market. We do have loads of website with the same niche products and services, to make you know by the users we must use SEO to Rank higher in the search engine pages.

Types of SEO

There are three Types of SEO they are as follows

White hat SEO: This is the professional way of easy which follows the guidelines and rules of Search Engine exactly. So White Hat SEO is free from penalizing by the search engine. For this type of SEO w this method ranks in the search with quality back link, the main factors to focus on is relevant and useful content to the user, high search volume keywords. White Hat SEO is the long term process and protected website from any updates and penalization from the search engines.

Black Hat SEO: SEO technique which violates the rules and guidelines of the search engine is said to be Black hat SEO, this is just opposite to white hat seo. This mainly focus on the immediate ranking so it doesn’t look into the quality of the content, using irrelevant keywords, Keyword Stuffing, link baiting, etc. This is not the long term process, because it affects the website from the update if any from search engine.

Techniques of SEO

SEO can be divided into two techniques,

1. ON – Page SEO
2. OFF – Page SEO

ON-Page SEO:

This is the technique used to optimise WebPages of the website to which SEO is being done. Content Optimisation is the first step to improve ranking, Maintain keyword density in the content. Update Meta Tags: Title, Description, Keywords, URL structures, ALT attributes, Schema, Mark-up, internal Linking.


It is the activities done outside the Website to improve the ranking and visibility of your website. Link building is one of the factors, A website with high quality and quantity Links then the search engine ranks it to the top position.

SEO is the important factor to be taken into account when it comes to online marketing. Choose the Best SEO Company to fulfil all your needs in SEO and Digital Marketing

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